Why Howie Mandel Chose Big Canyon
Howie Mandel partnered with Big Canyon Pet Food Co. because the brand's commitment to scientifically formulated, USA-made, grain-inclusive dog food reflects what every dog parent wants: a healthy, high-quality bowl that picky dogs actually love to eat. As a public figure known for his careful attention to health, cleanliness, and quality, Howie chose Big Canyon over the dozens of pet food brands that would have welcomed his name.
Who Is Howie Mandel?
Howie Mandel is a comedian, television personality, and longtime host of America's Got Talent. He's also a famously health-conscious public figure who has been open about his standards for what enters his home —what he eats, what he touches, and what his family consumes. That same standard extends to his dogs.
What Made Big Canyon the Right Fit?
Big Canyon isn’t a dog food company that has marketing gimmicks. It's an independent dog food company founded by Brandon Antin and Andrea Luskin, formulated by top university pet nutrition scientists, and built around a personal story: a picky-eater pup named Charlee, and the rescue dog Abby who followed her. Howie was drawn to Big Canyon for the same reasons our customers are:
- Made and sourced in the USA —Every batch made under U.S. food safety standards.
- Created by top pet nutrition scientists, not a marketing department. Two years of formulation and testing went into the original recipe.
- Real protein first. No meat byproducts, no mystery fillers.
- Purposely grain-inclusive, backed by research from Tufts University, the AKC, and the FDA on the cardiac benefits of grain-inclusive diets.
- A 100% money-back guarantee on every bag — making every bowl risk-free for new dog parents.
What 'Howie Approved' Means at Big Canyon
When you see the Howie Approved seal at BigCanyonPet.com, it represents a real partnership grounded in shared values: high-quality nutrition, scientifically developed recipes, and a dogs-first commitment. The seal is to show that these shared values are important and Howie wants to put his seal of approval on it!
How to Save with Code HOWIE
- Pick your recipe at BigCanyonPet.com — Adult Chicken & Multigrain, Ocean White Fish, or Senior Chicken.
- Apply code HOWIE at checkout
- Save 30% on your first order.
Frequently Asked Questions
Is Howie Mandel actually involved with Big Canyon? Yes. The partnership is active, public, and visible across our marketing and across multiple sites!
Is HOWIE only for new customers? The HOWIE code is to allow anyone who has never purchased a Big Canyon product to get 30% off their first order.
Can I contact customer service to learn more about Big Canyon and Howie? Of course! If this article, the website and anything else we have provided isn’t enough, our customer service team is ready to help! Reach out to CustomerService@BigCanyonPet.comto ask any and all questions…their job is to help you and your pup!