When we started building Big Canyon Pet Food Co. three years ago, our goal was clear: to make a highly nutritious food that picky (we lovingly call selective) dogs would eat, and to do things the right way. That didn't mean creating another brand that just talks about doing good (though we give 5% of our net profits to charity). It meant building a dog food company that delivers amazing nutrition for pets, is sustainable for the planet, and gives back in meaningful ways.
From the very beginning, the Pet Sustainability Coalition (PSC) played a huge role in shaping that vision. They helped us identify the right proteins that are both nutritious and environmentally responsible, guided us toward packaging choices that reduce waste, and clarified what we could accomplish from the start to lay a foundation for responsible future growth.
Here's where we are today:
✅ All our formulas include at least 50% sustainable ingredients
♻️ Our packaging contains Post-Consumer Recycled Material (PCR)
📦 All our boxes that deliver our Big Canyon products are 100% recyclable
🍗 We stay away from using proteins that are harmful to the future of the earth
🐶 We give 5% of our net profits to animal welfare and environmental organizations, to improve the lives of pets and the planet we share together.
We understand sustainability is an ever evolving journey, not just a checkbox. We're proud we've been able to launch with a business that is designed to both generate profit and give back. We know we can't be 100% perfect on day one, but we can start from a good place, measure our impact, and improve every day as we grow. We will always look to improve! The better we do, the more positive impact we can have on pets, people, and the planet.
Big Canyon is proud to not only be a supporter of the Pet Sustainability Coalition, but to use their expertise and leadership as a guide for how we build our company for the better.